What special needs do they have?

2.The two hospitals serve — within less than a 10-mile radius — the populations of the following nine municipalities: Aliso Viejo, Ladera Ranch, Laguna Hills, Laguna Niguel, Laguna Woods, Lake Forest, Mission Viejo, Rancho Santa Margarita, and San Juan Capistrano.
3.Retirement Communities:a.The city of Laguna Woods (https://www.lagunawoodscity.org/), is home to “Leisure World” (https://www.lagunawoodsvillage.com/), a retirement community of over 23,000 senior (55 years and above) residents.
b.The city of Mission Viejo is home to “Casta Del Sol,” a retirement community of over 3,000 senior (55 years and above) residents.

4.Following the example and success of integrating a special children’s hospital, it is suggested for the purpose of CAP599 only, that an additional new hospital be built, catering to the special needs of the senior population, to be named: “Golden Age Hospital (GAH)”.
5.The “CAP599 Consulting Team (CAP599CT)” has been tasked to research and develop a project feasibility plan for the future GAH.

The Project
1.Note: You do not need to be a physician or health care provider to complete this assignment. Address it through management lenses.
2.As independent members of CAP599CT, you will each undertake this task and prepare said plan within the next 10 weeks (the duration of this course), following the modular guidelines and assignments.
3.Each module will focus on different topics, building on your previous studies and based on the background materials of the courses taken in both the MBA and MSHS disciplines.
4.The assignments for each module will be prepared and presented to the CAP599CT management (your course instructor) as follows:a.Case – developing and writing a segment of the plan.
b.SLP – preparing a boardroom PowerPoint Presentation (PPT) based on the case paper.
c.TD – preparing an executive summary based on the case paper, to be posted on the TD platform. Members of the Team (students) will comment on their peers’ postings and be able to share information and data for their own plan (see guidelines in the TD platform).

5.The Case Assignments are the crux of the coursework, whereas the SLP and TD are its derivatives. Case papers should be at least 3-4 content pages long.
6.You will prepare and submit the sectional/modular case papers for each module, adding the preceding ones as you go; that is, in Module 2 you will combine and submit Case 1 and Case 2, and so on.
7.You will make amends to each case paper per the feedback you will get from your instructor.
8.Finally, at the end of the course, you will need to aggregate all chapters into one comprehensive paper, as follows:1.Title page – to be submitted in Module 1.
2.Background – to be submitted in Module 1.
3.The External Environment – Data Gathering – to be submitted in Module 1.
4.Market Research and Segmentation – to be submitted in Module 2.
5.Organizational Structures and Functions – to be submitted in Module 3.
6.Finance and Budgeting – to be submitted in Module 4.
7.Quality, Ethical, and IT Controls – to be submitted in Module 5.
8.Conclusions and Recommendations – to be submitted in and for all modules.

Module 2 – Assignment – Market Research and Segmentation
1.Based on the data gathered and the general picture you have obtained, we will now focus on direct market research and segmentation of the senior community in the Mission Viejo area.
2.In order to do so, you will need to define/address the following points:a.Who are your target market subjects?
b.Where are they located?
c.What special needs do they have?
d.What special medical/health services do they wish to get?
e.What type of physician specialization would they like to have?
f.Locations: Do they prefer a single medical center (MC) hospital location, or do they prefer a medical center (MC) hospital and a community clinic (CC)?
g.Other.

3.Survey Questionnaire:
a.Complete the following proposed survey table – column A, that you plan to use in order to obtain the preferences and perceptions of the seniors of your target segment, assume n=500. (Click the link to access the GAH Project tables.)
b.Your instructor will comment on your table and fill out column B (the average response score of the 500 subjects) in his feedback to you, on the basis of which you will be able to further develop your project plan.

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